Munich A, 2011, Fashion in Film, Indiana University Press, Bloomington
What SHOWstudio has to say....
Link: http://showstudio.com/project/fashionrevolution/exhibits/fashion.film/fashion.film viewed 25 March 2011
What idea are consumers buying into? We already understand that the fashion film's job is to preview the upcoming collection or reveal it instead of a catwalk display. But it is also there to serve as a projection of the designer's vision and the philosophy behind their handwriting. So then what is the counter purpose? It is there to stand as an image which relates to the ideologies of the consumer. What future does it project? Who is it appealing to? What is interesting is that Pugh's fashion films do not seem to fit into the mainstream, yet they do because of their heavy exploitation on technology.
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