Sunday, July 3, 2011

Progress on Storyboard

TUESDAY 28 JUNE
Enter a delusional character who thinks he is Andrej Pejic. This version is suppose to be comical. A parody on the narcissistic culture of digital media and indeed the consumer himself. The film looks at preconceptions about the fashion industry and plays up to them. Whilst also touching on issues that are socially relevant, like eating habits, masculinity etc, the film's purpose is primarily to provide a mockumentary on this character and his life. The film enters the realms of fashion by referencing seventies rock glamour in an Andy Warhol-esque way. We took the less is more approach, to see what statement we could make with single pieces. For example, white Calvin Kleins with a vintage fur coat. The fashion in this film has been used to sell an idea about a certain style. We did not intend to explore the notion of product placement.


SUNDAY 26 JUNE
Enter a delusional character who thinks he is Andrej Pejic. This version is suppose to be sad and deep, contrived from the isolated emotions of an outsider who is not understood. However, the irony is in the portrayal of the protagonist's crucial importance set in a future scenario, where his existence is as both man/woman has been accustomed to. Gone are the preconceptions about his nature. He is normal.





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